Free brand deal rate calculator

What should you charge for that brand deal?

Brands count on creators not knowing their worth. Enter your numbers and get a fair rate range per deliverable, built from common pricing benchmarks, with the add-ons pros always charge for.

Your channel

Platform

Followers

Average views per post (use your real recent average)

Engagement rate (%) (likes + comments / followers)

Deliverable

Add-ons brands should pay for

Usage rights / whitelisting (brand runs it as an ad) +40%

Category exclusivity (you can't work with competitors) +30%

Rush turnaround (under 1 week) +20%

These are estimates from common CPM benchmarks (cost per 1,000). Real rates swing with your niche, audience quality, and the brand's budget. Use the range as your floor, then negotiate up.

Suggested rate for this deliverable

How we got there

Base (benchmark x reach)-
Engagement adjustment-
Add-ons-
Suggested midpoint-

📋 Your quick rate card

Rough rates across deliverables on this platform, at your current reach:

Land the deal, not just the rate

The Creator Deal Kit is on the way: a fill-in media kit, a sponsorship agreement that protects you, and copy-paste scripts to negotiate up and chase late payments.

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How creator rates actually work

Most sponsorship pricing comes down to one idea: brands pay for attention, measured per thousand people reached (called CPM, cost per 1,000). A creator with engaged, trusting viewers is worth more per thousand than a bigger account nobody listens to.

This calculator starts from a benchmark for your platform and deliverable, multiplies by your real reach, nudges it up or down for engagement, then adds the fees pros never give away free: usage rights (the brand running your content as a paid ad), category exclusivity, and rush jobs. The result is a floor. Strong niches (finance, B2B, beauty) and warm audiences command more.